As the holiday shopping season heats up, experts from are available to discuss a range of topics, from sales strategies to credit card security.
Holiday advertising campaigns
Associate Professor of Marketing studies how consumers process advertising narratives. For example, she looks at how an advertisement鈥檚 storyline affects audience attitudes and whether factors like celebrity endorsements or different advertising mediums influence opinions. She regularly offers commentary about current ad campaigns, particularly around major events like the Super Bowl and Olympics.
Tips for staying within your budget (money and calories)
Associate Professor of Marketing is a highly regarded researcher in the area of consumer self-control, focusing primarily on decision-making around diet and finances. Her work has been widely featured in consumer media, including her about why dwelling on past mistakes may cause people to repeat them.
Consumer adoption of new products
Virtual reality viewers. Smartwatches. Robots. How do consumers learn about and adapt to these new products? Professor of Marketing has worked extensively on understanding the challenges and opportunities companies face when launching what he calls 鈥渞adically new鈥� products鈥攖hings people have never used before鈥攊nto the marketplace.
Credit card and IT security
The massive holiday credit card security breach at Target in 2013 left retailers scrambling to shore up their IT systems鈥攁 process that continues to this day with the advent of smartchip technology in the U.S. , dean of the Owen Graduate School of Management, is a widely quoted expert on IT security and identity theft.
Retail pricing and sales promotion strategies
E. Bronson Ingram Professor of Marketing 鈥檚 work examines consumer purchasing and persuasion. What are the factors鈥攑ricing, promotions, even external influences like the threat of terrorism鈥攖hat sway shoppers? He is editor of the book and has been quoted by NBC News, the Wall Street Journal and other global media outlets.