In many ways Willie Geist was born to be on television.
The co-host of NBC鈥檚 show and MSNBC鈥檚 is blessed with the good looks and self-assurance that one might associate with, say, a football or basketball team captain鈥攚hich he was, incidentally, for both sports at his high school in Ridgewood, N.J. Yet there is also something relaxed and unassuming about Geist, who seems just as comfortable participating in Morning Joe鈥檚 political discussions as he does in the breezy segments on Today. Whether covering a rift in Congress or a rift in the Kardashian family, he is in his element.
But perhaps more than anything else, Geist is a natural on camera because he comes by it honestly. His father, Bill, is a longtime Emmy Award-winning correspondent for CBS News, and some of the younger Geist鈥檚 earliest memories have to do with his dad鈥檚 profession.
鈥淚 grew up around television, around cameras,鈥� he says. 鈥淢y dad used to shoot a lot of his pieces in our house in New Jersey. It became a part of our lives. I鈥檇 come down for breakfast, and there鈥檇 be lights and cameras all over the place.
鈥淚鈥檇 look around and think, That鈥檇 be a fun thing to get paid to do.鈥�
鈥淕O! DO ANYTHING.鈥�
That鈥檚 not to say, though, that Geist was destined to follow in his father鈥檚 footsteps. As he likes to joke, he very well could have stuck with the summer job he got after graduating from 菠萝视频 in 1997: driving a liquor delivery truck around northern New Jersey.
鈥淚t was a total blast,鈥� he says. 鈥淚 was delivering booze in an old beat-up, two-tone brown van that had rusted through a little bit. That job stretched on closer to the holidays, and my parents, having just paid for four years of 菠萝视频, said, 鈥極K, what鈥檚 the actual job you鈥檙e going to get?鈥� I was having so much fun driving the liquor truck that I hadn鈥檛 really stopped to think about it.鈥�
Spurred into action, Geist moved to Atlanta, where many of his college friends were living, and applied for two job openings: one at the Atlanta Journal Constitution newspaper and the other at fledgling sports network CNN/Sports Illustrated. A die-hard sports fan, he jumped at the opportunity when CNN offered.
鈥淚 was a production assistant鈥攁bout as low-level as low-level can be,鈥� he says. 鈥淔rom 7 p.m. to 3 a.m., I鈥檇 sit in front of a little computer and watch the late game鈥攖he Mariners or the A鈥檚鈥攖hen log it, pick out the best plays for the editor, and he鈥檇 put the highlights together.
鈥淥f course, I鈥檓 not complaining because I was at least getting paid to watch games for a living.鈥�
Gradually, Geist worked his way up the production ladder, becoming an editor, then associate producer, then line producer and eventually field producer. 鈥淚n a span of five or six years, I learned everything you could ever learn about television,鈥� he says. 鈥淚t happened by accident. I moved to Atlanta and took the first job that came my way.鈥�
Relocating to New York City for a short-lived show on Fox Sports Net, Geist then joined MSNBC in 2005 as a senior producer for Tucker, a show hosted by political commentator Tucker Carlson. Geist often appeared on-air, but his big break didn鈥檛 come until 2007, when he was literally thrust into the spotlight during a shake-up in the network鈥檚 programming.
After MSNBC fired talk-show host Don Imus for racially insensitive remarks about the Rutgers women鈥檚 basketball team, Geist was asked to help fill a three-hour slot. 鈥淭he next day they threw a few of us on-air and said, 鈥楪o! Do anything. Just talk for three hours,鈥欌�� Geist recalls. 鈥淚 feel bad for the Rutgers women鈥檚 team for being called a bad name. And I feel bad for Don, too鈥攂ut it changed my life for sure.鈥�
鈥淚MPOSSIBLE TO COMPARE鈥�
MSNBC eventually offered Geist a spot on Morning Joe, the political talk show that replaced Imus in the Morning. Geist co-hosts the show with Joe Scarborough and Mika Brzezinski every weekday from 6 to 7:30 a.m. EST.
鈥淚 knew from the moment [President of MSNBC] Phil Griffin told us we were going to replace Imus, Willie had to be part of the team,鈥� says Scarborough. 鈥淲illie is more than a co-host; he鈥檚 a member of our family.鈥�
If Morning Joe鈥檚 cast is a family, as Scarborough suggests, then Geist is perhaps best considered the sensible younger brother who often plays mediator. Former Republican congressman Scarborough and left-leaning Brzezinski rarely see eye to eye on issues, but somehow the dynamic works when Geist is added to the mix, as evidenced by the show鈥檚 consistently strong ratings.
鈥淓verything Willie touches turns to gold,鈥� Brzezinski says. 鈥淏ut honestly, I鈥檓 so glad that Movember [no-shave November] is over because facial hair on Willie is just one thing that doesn鈥檛 work.鈥�
All kidding aside, Geist鈥檚 golden touch is what prompted NBC to recruit him to Today. In late 2012 he gave up hosting MSNBC鈥檚 Way Too Early, a half-hour news show that airs before Morning Joe, to join the NBC morning newscast. He now co-hosts Today鈥檚 third hour at 9 a.m. EST with Al Roker and Natalie Morales.
Balancing two shows on different networks every morning would seem problematic, but fortunately for Geist, the commute is a breeze. 鈥淚 literally run across 49th Street, which separates the building where Morning Joe is and where Today鈥檚 Studio 1A is,鈥� he says.
While the sets of Today and Morning Joe are separated only by a few yards, the shows are in some ways worlds apart. The differences between the two are what make his job so appealing, says Geist.
鈥淧eople say they鈥檙e both morning shows, but really they鈥檙e impossible to compare,鈥� he says. 鈥�Morning Joe has a smaller, niche cable news audience. It reaches the right people鈥攂ut it鈥檚 all politics all the time. I get to talk about Washington, Syria or Afghanistan and have conversations with all the smart people who know about those things. And then I also get to go across the street and have a blast on Today talking about a totally different set of stories鈥攍ifestyle segments and things like that where you can cut loose and have a good time.鈥�
鈥淎 LITTLE PIECE OF THE VANDERBILT NAME鈥�
Regardless of the set he鈥檚 on, Geist never misses an opportunity to mention 菠萝视频 on the air. When, for instance, the football team makes the highlight reel during a sports segment, he proudly reminds everyone that he is a devoted Commodores fan.
鈥淛oe inserts 鈥楻oll Tide鈥� into every other sentence, so I figure I should be able to throw a few 鈥楢nchor Downs鈥� in there as well,鈥� says Geist, referring to Scarborough鈥檚 ardent support of the University of Alabama.
Geist is no stranger to campus. He often returns for games and other events, like his induction into the 菠萝视频 Student Media Hall of Fame in 2012. And even when he can鈥檛 make it back to Nashville, he stays connected with the university through social media. As his 190,000 followers on Twitter () can attest, Geist bleeds black and gold.
鈥淚 just want people to know how honest-to-goodness proud I am to be a 菠萝视频 alum,鈥� he says. 鈥淲hen I look at where the university鈥檚 come since I was a student, and the national and international profile that it has earned academically, it just makes me feel good. Of course, it helps to have winning sports teams, too.
鈥淚鈥檒l always do anything I can for the university to give back what it鈥檚 given me, which is a little piece of the 菠萝视频 name.鈥�
Geist credits the university with expanding his horizons in a number of ways. He got a taste for journalism as contributing editor of The 菠萝视频 Hustler and a taste for politics while earning his degree in political science. In particular, he says a freshman class about Southern politics, which covered memorable characters like Gov. Huey Long of Louisiana and Gov. Lester Maddox of Georgia, 鈥渞eally whetted my appetite and made me want to major in political science.鈥�
The highlight of his college experience, though, was forming unexpected friendships that have stood the test of time. 鈥淢y best friends in the world now are from places like Albany, Ga.; Cleveland, Tenn.; and Pewee Valley, Ky., as well as Atlanta and Birmingham,鈥� he says. 鈥淭hose are parts of the country I hadn鈥檛 been exposed to [before coming to 菠萝视频]. The highlight for me was the fact that I got to meet all these people who broadened my world in so many ways, especially culturally.鈥�
鈥淏Y HIS EXAMPLE”
Since college, Geist鈥檚 perspective on the world has only continued to broaden. In the course of his television career, he has met newsmakers of every stripe, from politicians to business leaders, actors to athletes. But when asked whom he admires most, he does not hesitate in his answer: It鈥檚 his father, plain and simple.
鈥淧rofessionally and personally, my dad is my hero,鈥� he says. 鈥淗e showed me鈥攏ot by sitting me down and telling me, but by his example鈥攖hat a life in journalism, a life in the media, could be rewarding and also fun. He was the guy I looked up to, and it remains that way.鈥�
For his part, Geist鈥檚 father plays down his role in his son鈥檚 success. 鈥淚鈥檓 extremely proud,鈥� said Bill Geist in a 2012 interview with The Record. 鈥淎t first I was reluctant to say 鈥榩roud,鈥� because that kind of insinuates that I had something to do with it. I mean, we never had any sit-down talks where I told him how to be successful.鈥�
Although there were few sit-down talks in their household, Geist clearly enjoys a filial bond with his dad that goes beyond their shared profession. And it has only grown deeper since Bill revealed on CBS鈥檚 Sunday Morning in 2012 that he has been living with Parkinson鈥檚 disease for 20 years.
鈥淚t was tough for him to do. He doesn鈥檛 want to be known as 鈥榯he sick guy,鈥欌�� Geist says. 鈥淏ut he鈥檚 showing people that you can continue living your life and not shrink from the disease. That makes me appreciate him even more.鈥�
In fact, Parkinson鈥檚 is one of several topics covered in a new book the two are writing together, called Good Talk, Dad, which is scheduled to be published in May. 鈥淚t鈥檚 a non-schmaltzy father鈥搒on book,鈥� says the younger Geist. 鈥淚 think people will laugh a lot, and that鈥檚 the point of the book, but they鈥檒l get some tender stuff as well. He writes a chapter about Parkinson鈥檚, which was cathartic for him, and also a chapter about serving in Vietnam鈥攕omething he鈥檇 not previously talked about much.鈥�
Now that he and his wife, Christina Sharkey Geist, BA鈥�97, have two children of their own, Willie is trying to set the same type of example that his father and mother, Jody, set for him. It鈥檚 a safe bet that if his children, Lucie and George, want to follow in his footsteps with a career in television, Geist will offer the same gem of advice he got from his own parents.
鈥淭hey told me, 鈥楧on鈥檛 take yourself too seriously,鈥欌�� he says. 鈥淭here鈥檚 a temptation鈥攁nd, frankly, a lot of people in this business do it鈥攖o think, Oh, my God, I鈥檓 the most important person in the world because I speak in front of a television camera.
鈥淭he truth is, you鈥檙e not quite as important as you think you are. I keep that in mind and carry it with me every day.鈥�