Try as they may with negative ads, neither President Obama nor Mitt Romney has made many inroads with voters despite millions of dollars and inestimable brainpower spent during the presidential campaign.
鈥淚t looks like we are way past much bang for the buck with these ads,鈥� said at 菠萝视频 and the leader of the .
鈥淏oth sides have the money and so they have to spend it in the battleground states,鈥� he said. 鈥淭o do otherwise risks letting the other side get a small edge.鈥�
The latest attack ad evaluated by YouGov for 菠萝视频 is titled 鈥淢elanie,鈥� and features a voter identified as a small business owner named Melanie McNamara.
鈥淚鈥檓 disappointed in Barack Obama as my president,鈥� McNamara says in the ad. 鈥淗e doesn鈥檛 have my vote this time.鈥�
Geer said the 鈥淢elanie鈥� ad did not make 鈥渢he numbers move much at all.鈥�
鈥淭he campaigns are supposedly engaged in micro-marketing, but it seems more like carpet bombing,鈥� he said. 鈥淭he 菠萝视频/YouGov Ad Rating Project continues to suggest that the millions of dollars spent on advertising are not having much of an effect on the public鈥檚 preferences.鈥�
YouGov uses a representative sample of 600 Americans, with an over-sample of 200 independent voters, to rate political ads. Results and a link to the 鈥淢elanie鈥� ad will be posted on a website for .
